Consultant Certification - Advancemement Levels

The requirements to progress through the levels of certification are listed below:

Certified Marketing Advisor In Training (CMA Trainee)
o I have registered to participate in the FAMEE consultant certification program (automatically placed at this certification level)
o I have a copy of the CUSTOMER PILLARS book and workbooks (marketing system) and am reading them
o I will begin to work with the marketing system though consultant self-study programs and with clients to better learn the program
o I have downloaded and set up my consultant certification tracking spreadsheet

Certified Marketing Advisor I (CMA1)
o I have completed the 26 week consultant implementation training, OR I have completed the 14 day consultant quick start training
o I have read the CUSTOMER PILLARS book
o I have read the CUSTOMER PILLARS workbook
o I have documented meaningful consultation with 6 clients around the marketing system
o I have read one additional marketing book
o I have completed the CMA1 written test
o I have emailed in my consultant certification tracking spreadsheets

Certified Marketing Advisor II (CMA2)
o I have completed the Certified Marketing Advisor I certification
o I have documented meaningful consultation with 6 additional clients (12 total)
o I have read two additional marketing books (3 total)
o I have completed a FAMEE advocacy project (pre-approval required)
o I have completed the CMA2 written test
o I have emailed in my consultant certification tracking spreadsheets

Certified Expert Marketing Advisor I (CEMA1)
o I have completed the Certified Marketing Advisor II certification
o I have completed the 26 week consultant implementation self-study training (if not done before)
o I have documented meaningful consultation with 12 additional clients (24 total)
o I have read three additional marketing books (6 total)
o I have written three articles for publication on the FAMEE website (pre-approval required)
o I have completed a second FAMEE advocacy project (pre-approval required)
o I have / will attend the FAMEE annual conference
o I have completed the CEMA1 written test
o I have emailed in my consultant certification tracking spreadsheets

Certified Marketing Expert II (CEMA2)
o I have completed the Certified Expert Marketing Advisor I certification
o I have documented meaningful consultation with 16 additional clients (40 total)
o I have read four additional marketing books (10 total)
o I have written three additional articles (6 total) for publication on the FAMEE website (pre-approval required)
o I have written an industry marketing strategy summary for publication on the FAMEE website (pre-approval required)
o I have completed a third FAMEE advocacy project
o I have / will attend the FAMEE annual conference
o I have completed the CEMA2 written test
o I have emailed in my consultant certification tracking spreadsheets
o I have received three client letters of recommendation
o I have maintained my CEMA2 annual continuing requirements, which are
- In-depth consultation with 10 additional clients
- Read two more marketing books
- Write one additional article
- I have completed a FAMEE advocacy project
- I have / will attend the FAMEE annual conference (at least every third year)

Our goal is that each FAMEE Fellow consultant achieve at least the CMA1 certification level. The more commitment our FAMEE Fellows have to advancement along this certification continuum, the more the overall level of assistance we are collectively providing to entrepreneurs. We believe this certification program is extremely worthwhile for the consultant and produces numerous client benefits.