MARKETING PLAN TEMPLATE

Market Analysis

* Target Market and Demographics
o Description of Customers
o Market Segments
o Unmet needs & how you fill them
o Key trends

* Quantify Market Potential
o Number of customers
o Number of units
o Trends in consumption
o Future projections

* Competitive Analysis
o List of Competitors 
o Positioning Analysis
o Pricing Analysis (overview, detail could be put in appendix)
o SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

Marketing Strategy

* Marketing Plan
o Product / service offering
o Pricing strategies
o Marketing communications
o Promotional strategies
o Service excellence 
o Guarantees / warranties / returns 
o Sales forecast
o Marketing research

* Competitive Edge
o Why will the customer select your company vs. other options? (including doing nothing)
o What is the compelling reason you are giving the customer to purchase your product?

* Distribution and Sales
o Key sales opportunities
o List distribution channels
o List major distribution partners
o List communication strategies
o Define sales goals 

* Strategic Alliances
o Key relationships




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