Automatic
Follow Up Course
SESSION
#4 of 7
There
are do's and don'ts in starting your opt-in mailing list,
here are some of the most important tips worth mentioning:
(part 4)
In
the 1st 3 parts we have begun simple and easy steps to build
your opt-in "permission-based" marketing list.
Here
are some key points you must keep in mind!
DO'S
1.
Put a subscription form prominently on your website. You can
create your own subscription form using a software Sign-Up
form builder. Bottom line is that you want multiple opportunities
for your visitors and contacts to submit their contact info
to you.
2.
Inform people that they can subscribe to your email list on
the signature of your normal work emails. This will enable
it to link straight through the form on your website. This
is a very powerful way to build your opt-in list ….think
about it, how many e-mails do you send a day?!
3.
Ask people permission if they do want to be subscribed on
your mailing list. As much as possible avoid being suspected
for SPAM. A good email auto-responder system will take care
of this for you and don't feel frustrated to put these filters
in place because you definitely need to make sure you have
a clean and solid list!
4.
Open options for subscription especially during your interactions
with them. Always be ready with your subscription cards if
you run in on events….and find a product that you will
give as a bonus for subscribing. This is a very powerful way
to build your list because they may really be in need of your
bonus item! I offer a free training video teaching small business
owners how to use LinkedIn as a Social Networking solution
on my blog.
5.
Be clear on how people can benefit from subscribing and how
often will you contact them. Make them know exactly what they
will be receiving….and make sure they know that you will
not rent or sell their info ever.
6.
If you can, contact new subscriber as soon as you can. Welcome
them with notes and tell them what to expect….and even
consider adding a video postcard to your emails!
DON'T
1.
Add everyone who has ever emailed you to your list. Always
ask permission first.
2. Purchase lists that you are not 100% sure that are opt-in.
Always have an evidence to prove the legitimacy of the opt-ins.
3. Abuse people's trust. This is a sure way to ruin your brand
and you. Soon enough they will ignore your messages….this
means do not send 3-4 messages a week! People just don't want
that much contact!
View
all 7 sessions in this course.
This course was provided to The FAMEE Foundation from Mike
Saunders, The Automated Marketing Expert, is a Certified Marketing
Expert and began www.MarketingHuddle.com
during his MBA in Marketing. Marketing Huddle is a marketing
coaching and consulting firm specializing in helping small
business owners set up automated marketing tools and systems
in their business to reduce expenses and increase revenues.
Do you want a 50 pg. Video E-book on using online marketing
in your business? Visit www.MarketingHuddle.com
and join our ezine!
