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Marketing Consultant Courses

The electronic courses from The FAMEE Foundation form a virtual "university" of small business marketing topics for you and your clients.

There are 2 consultant specific programs including......

 
 

Consultants are sent a short email each day for 14 consecutive days explaining the background of our consulting philosophy and introducing you to the tools available from The FAMEE Foundation. Does not get into a deep discussion about marketing principles, rather it discusses this marketing consulting methodology. Great for people who already are strong in marketing or have been previously exposed to the CUSTOMER PILLARS system.

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Step by step, this course takes you on a 26 week process of becoming very comfortable with marketing consulting and a specific system to do so. Takes the CUSTOMER PILLARS book and workbook program at a pace of approximately 10 pages per week. The email each week provides a reading assignment, provides a short training video, and, most importantly, provides implementation steps for the materials. The goal is to use the material - as you learn them - with clients, which MULTIPLIES the rate and level of learning. AWESOME CONSULTANT'S COURSE!
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Additionally, all of the client courses are excellent resources for consultants as well. Take them yourself, or eve better, take them with a group of clients!

Starting a business is no easy task. But the hard work does not stop once the company has launched. As soon as the company opens, one of the most important tasks is to grow profitable revenue streams from customers. Marketing is the process to do this and this course provides 31 short daily emails to provide new entrepreneurs the key information necessary to give their business the best start.
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Need a marketing plan fast? The process of committing your ideas to paper is vital for success in growing revenues. You don't need a 100 page document to start, though. A great approach is to go through this 14 day course and do a little work each day. At the end , you have a solid marketing plan overview. Includes a short reading each day and a written assignment. At the end of the course, you will have a written document.
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We are currently in a recession - and that creates some unique challenges and significant fears for many entrepreneurs. This 10 day course provides a short video (6-12 minutes) each day on an important consulting tip to best weather challenging economic times. Smart business people recognize that recessions can actually create opportunity and this course will provide some insight into how to identify them.
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It's one thing to learn about marketing, but an entirely different thing to IMPLEMENT the concepts in your business. Through this 26-week course, we go through the CUSTOMER PILLARS book and workbook program in small segments (about 10 reading pages per week), but put a stronger emphasis on application of the principles in your business, including completing workbook exercises to make the concepts more "real." Its all about taking concepts and making them profitable!
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If you are seeking capital - from a bank or other capital sources - a complete business plan is typically required. A key part of that presentation is the marketing plan portion. This course - delivered over 10 consecutive daily emails - guides you through the most important issues to cover in the marketing plan to help "sell" your concept to the bank or investors.
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The CUSTOMER PILLARS book provides the backdrop for many of the courses available from The FAMEE Foundation. A great way to go through the book is one chapter per week. Each week you are emailed a reading assignment, but are also provided a "behind the scenes" look at the content in a video presentation from the author, Curt Clinkinbeard. A unique way to read a book!
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Technology can play a big role in the marketing process and there is a super way to automate the follow up process, while at the same time making it easier and reducing costs. Join faculty member Mike Saunders for this outstanding 7 day course to discuss making your follow-up more automatic.
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