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Consultant Certification
- Advancemement Levels
The requirements to progress
through the levels of certification are listed
below:
Certified
Marketing Advisor In Training (CMA Trainee)
o I have registered to participate in the FAMEE
consultant certification program (automatically
placed at this certification level)
o I have a copy of the CUSTOMER PILLARS book and
workbooks (marketing system) and am reading them
o I will begin to work with the marketing system
though consultant self-study programs and with
clients to better learn the program
o I have downloaded and set up my consultant certification
tracking spreadsheet
Certified
Marketing Advisor I (CMA1)
o I have completed the 26 week consultant implementation
training, OR I have completed the 14 day consultant
quick start training
o I have read the CUSTOMER PILLARS book
o I have read the CUSTOMER PILLARS workbook
o I have documented meaningful consultation with
6 clients around the marketing system
o I have read one additional marketing book
o I have completed the CMA1 written test (email
us at training@famee.org
to get the test)
o I have emailed in my consultant certification
tracking spreadsheets
Certified Marketing
Advisor II (CMA2)
o I have completed the Certified Marketing Advisor
I certification
o I have documented meaningful consultation with
6 additional clients (12 total)
o I have read two additional marketing books (3
total)
o I have completed a FAMEE advocacy project (pre-approval
required)
o I have completed the CMA2 written test (email
us at training@famee.org
to get the test)
o I have emailed in my consultant certification
tracking spreadsheets
Certified Expert
Marketing Advisor I (CEMA1)
o I have completed the Certified Marketing Advisor
II certification
o I have completed the 26 week consultant implementation
self-study training (if not done before)
o I have documented meaningful consultation with
12 additional clients (24 total)
o I have read three additional marketing books
(6 total)
o I have written three articles for publication
on the FAMEE website (pre-approval required)
o I have completed a second FAMEE advocacy project
(pre-approval required)
o I have / will attend the FAMEE annual conference
o I have completed the CEMA1 written test (email
us at training@famee.org
to get the test)
o I have emailed in my consultant certification
tracking spreadsheets
Certified Marketing Expert
II (CEMA2)
o I have completed the Certified Expert Marketing
Advisor I certification
o I have documented meaningful consultation with
16 additional clients (40 total)
o I have read four additional marketing books
(10 total)
o I have written three additional articles (6
total) for publication on the FAMEE website (pre-approval
required)
o I have written an industry marketing strategy
summary for publication on the FAMEE website (pre-approval
required)
o I have completed a third FAMEE advocacy project
o I have / will attend the FAMEE annual conference
o I have completed the CEMA2 written test (email
us at training@famee.org
to get the test)
o I have emailed in my consultant certification
tracking spreadsheets
o I have received three client letters of recommendation
o I have maintained my CEMA2 annual continuing
requirements, which are
- In-depth consultation with 10 additional clients
- Read two more marketing books
- Write one additional article
- I have completed a FAMEE advocacy project
- I have / will attend the FAMEE annual conference
(at least every third year)
Spreadsheets are provided
for tracking throughout the certification program.
Click below to download the CEMA Tracking Spreadsheets:
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Certification Master Tracker Spreadsheet
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Certification Client Tracker Spreadsheet
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Certification Book Tracker Spreadsheet
Our goal is that each FAMEE consultant achieve
at least the CMA1 certification level. The more
commitment our FAMEE consultants have to advancement
along this certification continuum, the more the
overall level of assistance we are collectively
providing to entrepreneurs. We believe this certification
program is extremely worthwhile for the consultant
and produces numerous client benefits.
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