CUSTOMER PILLARS BOOK
- Download the complete 274 page book by clicking
here.
CUSTOMER
PILLARS WORKBOOK - Download the complete
351 page workbook by clicking
here.
INTRO
- The Revenues Growth Goals Worksheet
- Excellent for identifying where you are and
where you want to go. Being specific about what
you want is a critical step to making that happen.
PDF
INTRO
- The CUSTOMER PILLARS - Worksheet
has a 1 page overview of the pillars. Also contains
a 2 page overview which gives a paragraph explanation
of each pillar. PDF
PILLAR
3 - Discounts and Volume Requirements To Maintain
Margins Spreadsheet - If you lower
prices you will need to increase your volume
(number of units sold) just to make the same
profit. This worksheet does the math. EXCEL
PILLAR
5 - SWOT Analysis Worksheet - The
classic planning tool for "Strengths, Weaknesses,
Opportunities, and Threats." Super to use
with evaluating competitors, as well as other
management issues. WORD
or PDF
PILLAR
5 - Grading the Competitive Edge Worksheet
- Helps give you a score on the strength of
your competitive edge from 1 to 100. PDF
PILLAR
6 - Common Customer Messages Worksheet
- Many marketing messages fit into common
themes. Here they are. This can assist with
developing stronger messages. PDF
PILLAR
6 - Methods to Deliver Messages -
A master list of many of the different ways
to deliver marketing messages. PDF
PILLAR
6 - Power Words Worksheet - When
constructing marketing messages, use the power
words listed in this handout. PDF
PILLAR
9 - Mindmap Worksheet - A simple mindmap
worksheet. A great planning tool. PDF
PILLAR
9 - The Mid Year Marketing Checkup
- July 1 represents the halfway point of
each calendar year. Often at this time it makes
sense to step back and reflect on the progress.
WORD
PILLAR
9 - The Mid Year Marketing Worksheet -
Here is an awesome one page worksheet to review
your mid year progress and reassess your goals,
obstacles, and resources needed. PDF
PILLAR
9 - Marketing Plan Template - Need
a quick download of a marketing plan template?
Here it is. WORD
or TXT
PILLAR
9 - Marketing Mindmaps - Here is an
amazing overview of the marketing process, all
in 6 pages of mindmaps. This is clearly the "table
of contents" for marketing strategy and is
a full blown outline of the CUSTOMER PILLARS process.
A super tool to use if you are going through any
of the CUSTOMER PILLARS programs. PDF
Want to see a tool here that is not? Email us.
We will try to get something posted.
Please contact us at info@famee.org
for more information.
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