CUSTOMER PILLARS BOOK
- Download the complete 274 page book by clicking
here.
CUSTOMER
PILLARS WORKBOOK - Download the complete
351 page workbook by clicking
here.
INTRO
- The Revenues Growth Goals Worksheet
- Excellent for identifying where you are and
where you want to go. Being specific about what
you want is a critical step to making that happen.
PDF
INTRO
- The CUSTOMER PILLARS - Worksheet
has a 1 page overview of the pillars. Also contains
a 2 page overview which gives a paragraph explanation
of each pillar. PDF
PILLAR
3 - Discounts and Volume Requirements To Maintain
Margins Spreadsheet - If you lower
prices you will need to increase your volume
(number of units sold) just to make the same
profit. This worksheet does the math. EXCEL
PILLAR
5 - SWOT Analysis Worksheet - The
classic planning tool for "Strengths, Weaknesses,
Opportunities, and Threats." Super to use
with evaluating competitors, as well as other
management issues. WORD
or PDF
PILLAR
5 - Grading the Competitive Edge Worksheet
- Helps give you a score on the strength of
your competitive edge from 1 to 100. PDF
PILLAR
6 - Common Customer Messages Worksheet
- Many marketing messages fit into common
themes. Here they are. This can assist with
developing stronger messages. PDF
PILLAR
6 - Methods to Deliver Messages -
A master list of many of the different ways
to deliver marketing messages. PDF
PILLAR
6 - Power Words Worksheet - When
constructing marketing messages, use the power
words listed in this handout. PDF
PILLAR
9 - Mindmap Worksheet - A simple mindmap
worksheet. A great planning tool. PDF
PILLAR
9 - The Mid Year Marketing Checkup
- July 1 represents the halfway point of
each calendar year. Often at this time it makes
sense to step back and reflect on the progress.
Written in 2007. If you are looking at it in a
different year, simply change the years. The concepts
will still be valid. WORD
PILLAR
9 - The Mid Year Marketing Worksheet -
Here is an awesome one page worksheet to review
your mid year progress and reassess your goals,
obstacles, and resources needed. PDF
PILLAR
9 - Marketing Plan Template - Need
a quick download of a marketing plan template?
Here it is. WORD
or TXT
PILLAR
9 - Marketing Mindmaps - Here is an
amazing overview of the marketing process, all
in 6 pages of mindmaps. This is clearly the "table
of contents" for marketing strategy and is
a full blown outline of the CUSTOMER PILLARS process.
A super tool to use if you are going through any
of the CUSTOMER PILLARS programs. PDF
Want to see a tool here that is not? Email us.
We will try to get something posted.
Please contact us at info@famee.org
for more information.
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