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Small Business Marketing Courses
The self study courses listed on this page is a major part of the training approach available from The FAMEE Foundation. All of these courses can be accessed at no cost. To register for a course, click into the course detail where you will be prompted to input your name and email. The course materials will be sent to you, over a period of time, via email.  

This learning approach breaks complex subjects down into very small, "bite-size" nuggets of information. This makes it easier for busy entrepreneurs to commit to and stay consistent with a learning approach. Additionally, by spreading the information out over time, the business owner has a better opportunity to see the material "alive" in their business than other learning approaches. We hope you gain a great deal from these courses.

Starting a business is no easy task. But the hard work does not stop once the company has launched. As soon as the company opens, one of the most important tasks is to grow profitable revenue streams from customers. Marketing is the process to do this and this course provides 31 short daily emails to provide new entrepreneurs the key information necessary to give their business the best start.
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Need a marketing plan fast? The process of committing your ideas to paper is vital for success in growing revenues. You don't need a 100 page document to start, though. A great approach is to go through this 14 day course and do a little work each day. At the end , you have a solid marketing plan overview. Includes a short reading each day and a written assignment. At the end of the course, you will have a written document.
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We are currently in a recession - and that creates some unique challenges and significant fears for many entrepreneurs. This 10 day course provides a short video (6-12 minutes) each day on an important consulting tip to best weather challenging economic times. Smart business people recognize that recessions can actually create opportunity and this course will provide some insight into how to identify them.
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It's one thing to learn about marketing, but an entirely different thing to IMPLEMENT the concepts in your business. Through this 26-week course, we go through the CUSTOMER PILLARS book and workbook program in small segments (about 10 reading pages per week), but put a stronger emphasis on application of the principles in your business, including completing workbook exercises to make the concepts more "real." Its all about taking concepts and making them profitable!
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If you are seeking capital - from a bank or other capital sources - a complete business plan is typically required. A key part of that presentation is the marketing plan portion. This course - delivered over 10 consecutive daily emails - guides you through the most important issues to cover in the marketing plan to help "sell" your concept to the bank or investors.
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The CUSTOMER PILLARS book provides the backdrop for many of the courses available from The FAMEE Foundation. A great way to go through the book is one chapter per week. Each week you are emailed a reading assignment, but are also provided a "behind the scenes" look at the content in a video presentation from the author, Curt Clinkinbeard. A unique way to read a book!
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The Mastery Courses take one "customer pillar" in each course and go into a level of depth of study around that topic. This course is delivered in 12 weekly emails and will include workbook exercise assignments, reading assignments, and a short video. This course gets into the details around Pillar #1, which suggests to "focus on growth customers" and takes the participant down the path of better defining their targeted customers and being systematic about growing the customer side of the business.
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This course is provided over the course of 12 weeks with a weekly video. It goes into depth on the second customer pillar, which instructs to "maximize value incrementally." This course helps you identify ways to enhance your product and service offering to create more value for your customers and generate more profits in your business. Customer buy value - great businesses provide lots of it!
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Pricing is an incredibly important part, not only in the relationship between the company and its customers (marketing), but also in the overall financial results of the company. This 12 week program gets into the details of evaluating and improving your pricing strategy, something many entrepreneurs struggle with. Pricing decisions can "make or break" a company.
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Technology can play a big role in the marketing process and there is a super way to automate the follow up process, while at the same time making it easier and reducing costs. Join faculty member Mike Saunders for this outstanding 7 day course to discuss making your follow-up more automatic.
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