Customer revenue streams are the lifeblood
of every business. Marketing in the
small business setting requires a strong
understanding of the underlying principles
(pillars) that govern the relationship
between a company and it customers -
what we call marketing!
DOWNLOAD YOUR FREE COPY OF THE
CUSTOMER PILLARS BOOK (PDF) BY ENTERING
YOUR NAME AND EMAIL TO THE RIGHT.
this book, Curt Clinkinbeard,
the Executive Director of The
FAMEE Foundation, explains in
straightforward language the
key concepts any company needs
to succeed in the marketplace.
Curt's experience as a small
business consultant and VP of
Sales and Marketing are boiled
down into a process that will
help any business owner or manager.
PILLARS is like a roadmap for
small business owners. You don't
need an MBA to understand this
straightforward approach to
- Ann Mah, Owner, Discover!
Strategies; Former National
President, American Business
Women's Association (ABWA)
PILLARS is a very unique approach
to growing a small business.
Most people learn more quickly
from models and analogies. The
suggestions are right on target.
- Sandy Cutler, phD, small
business consultant and former
state director of the Oregon
Small Business Development Center
electronic versions of comparable
books (or less) can be found online
for upwards of $50 to $100, but are
included at no-cost with your membership
in the FAMEE Foundation. These tools
are used as the basis for the FAMEE
approach and are incorporated into
many of the web-based self-study programs.
(Remember, however, we exist based
on voluntary donations from our members
- if with to support our efforts,
Acutal printed copies of both the
CUSTOMER PILLARS book and the workbook
can also be ordered from The FAMEE
Foundation for a $60 donation to the
here for more details. A great
investment in your marketing education!
link if you would like to preview
the first chapter of this small business
here to download the FRONT
COVER, or BOOK
SPINE of the Customer Pillars