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Marketing Mastery 2 - Maximize Value Incrementally

Thanks for your interest in the MASTERY Program on PILLAR 2.

This is a 12 week course, which spends its time on PILLAR 2, which instructs us to "maximize value incrementally." The Mastery Courses are targeted at people who at least have familiarity with the CUSTOMER PILLARS book (and have likely read the book or taken one of the introductory self study courses). While the exercises in this program are not difficult for someone new to the system, they do focus on one specific PILLAR; an understanding of the complete system will aid the person in taking mastery courses.

So, if your objective is to take an intensive course around PILLAR 2 and its accompanying workbook exercises, you have come to the right spot!


You will receive 1 email assignment per week until completion (12 weeks.) This course, taken with the other mastery programs, will take you deep into the material and will result in a strong understanding and application of the concepts. We are glad you are taking the course!

This program consists of a series of 12 emails delivered each week. Use the form to the right register.

Cost of this Course: From others .... $15 to $140. From FAMEE .... REGISTRATION IS FREE! Consider making a donation to support our cause. Suggested voluntary donation is $15. Click here to see what we mean by this.

THANK YOU!!For more information, contact us at



before submitting. An email will
be sent to you with the course
work within 24 hours.

An approach to increasing the value you produce for customers
Ways to improve your product and service offering
Value added strategies to increase profits
A new mindset regarding the way you look at your products and services
How to translate "high quality" into a competitive advantage
A market-driven approach to product development / design

  Curt Clinkinbeard is a marketing consultant and author of the CUSTOMER PILLARS program and this course. He is the Executive Director of The FAMEE Foundation.

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