Vision of The FAMEE Foundation
mission of The FAMEE Foundation is to advance
excellence in entrepreneurs through ongoing
education and consultation in marketing
and customer management to build profitable,
growing revenue streams and satisfied long-term
customers in small to medium sized companies.
Needs and Issues of
Foundation addresses some of the important
needs & issues faced by entrepreneurs
1. The single
most necessary ingredient for business sustainability
is profitable customer revenues. Solid customer
revenue streams propel a company forward
and create economic impact in both in the
early phase and throughout the company's
entire growth evolution. Wealth creation,
employment growth, access to capital, and
expanding the tax base all depend on sustained
profitable revenues. Just as importantly,
entrepreneurs who succeed with customers
enjoy a tremendous sense of personal satisfaction
and feeling of accomplishment.
2. Small businesses,
through their marketing strategies, must connect
quickly with the customers to support the ongoing
financial requirements of the business. Insufficient
revenue - either quantity or quality - hinders
a company's development and may even "starve"
the business. If a company cannot generate sufficient,
positive cash in-flows from customers, it will
3. Entrepreneurs must understand
what marketing is and the powerful role it plays
in their business. Many small business owners
misunderstand the concept, and thus fail to capitalize
on their opportunity. A "if you build it
they will come" mentality can greatly cripple
a company's ability-success in the marketplace
requires marketing knowledge and proper action.
Mistakes in this area are costly, frustrating,
and limit the entrepreneur's potential.
4. Marketing education
programs must cater to very busy small-to-medium
size business owners and entrepreneurs. Successful
programs to impart marketing excellence must:
the time and financial pressures of small
to mid size organizations,
* use appropriate and easy-to-understand
* provide insights which lead to action
* use relevant examples entrepreneurs can
relate to in their businesses,
* facilitate ongoing entrepreneurial development
and lifetime learning, and
* help with implementation over a period
Current programs in marketing education
/ consulting are limited, of poor quality,
biased, gimmick-based, expensive, or unfamiliar.
The more a company needs high quality assistance
the less likely they are able to afford
it. The FAMEE Foundation provides excellent
marketing tools and education at a "price"
any entrepreneur can afford. To date, excellent
programs have not been available to every
entrepreneur. This is a significant learning
program any businessperson can utilize.
6. Existing business organizations,
consultants, and educators are ideal providers
of excellent marketing assistance and consultation,
however, may require training, added confidence,
and / or an affordable program to effectively
serve their clients' full marketing needs.
These organizations include,
but are not limited to:
* Small Business Development
* Manufacturing Extension Partnerships (MEPs)
* Main Street Organizations
* Extension Programs
* Women Business Centers (WBC)
* Non profit incubators
* Disadvantaged and minority owned businesses
Advancing Marketing Excellence in Entrepreneurs
To achieve the FAMEE mission,
we help entrepreneurs understand:
1. What marketing is and
what it means to the success of a business. Entrepreneurs
must learn that generating strong customer revenues
is a broad concept that applies to nearly every
aspect of every business. The narrow perspective
that marketing is just advertising and promotion
2. Marketing success is
built on long-term, quality relationships with
customers. Successful entrepreneurs foster a "lifetime
customer" marketing perspective to earn and
develop ongoing relationships with clients/customers
and the resulting revenues.
3. Marketing is a systematic
process with a defined, logical approach. Marketing
is as much "science" as it is art and
as such any person can improve their marketing
skills and plan.
4. Marketing success comes
at more cost and with more effort than business
owners assume. Just because you send out invitations
and throw a party doesn't mean people will show
up. With this realization, the business owner
can take their marketing approach seriously and
take actions to plan and implement so the desired
5. The key is not where
a business owner's marketing competency is today
- but how they will be better tomorrow. Marketing
competency occurs on a continuum of 1 to 100.
If you are a 64 now, success occurs as you move
up to 73. Most business owners are somewhere in
the middle-achieving a 100 is rare and no one
is a 1. However, good marketing skills don't develop
overnight. Success requires consistent, ongoing,
and serious dedication to improvement. Take it
at your own pace, but never ignore it, and plan
to be in it for the long haul.
6. Marketing success is
a process that never stops. Through testing, learning,
"tweaking" and continually improving
your marketing program your business will become
successful. Like the success poster says, it is
a "journey, not a destination."
7. Companies often succeed
when they identify an interesting marketing approach,
then take it to another level. The greatest marketing
concepts are straightforward and simple. However,
most strong marketing approaches are executed
with details that go beneath the surface level.
8. Fear of marketing is
not an excuse. Businesspeople are often heard
saying "I am not a marketing person,"
or "marketing scares me." Apprehension
is OK but, failing to learn about marketing and
take it on with a full effort significantly limits
a businessperson and his/her enterprise.
The programs involved in the FAMEE system will
reinforce these points and provide strategies
to make these things possible.
Please contact us at firstname.lastname@example.org
for more information.