Marketing Tips for recession stressed entrepreneurs
days in and we are making some great progress.
#4: RESIST THE TEMPTATION TO DISCOUNT
we get nervous in business, we drop into a potentially nasty
habit: lowering our prices. The initial logic seems to make
sense: when our prices are cheaper, more customers are going
to buy from us, right? Well, sometimes yes. And sometimes no.
And sometimes even when we sell more - at a lower price - it
gets us further away from our goal. It goes against logic, but
it is true more than not. The video discusses this in more detail.
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has its place in business. But think it through first, including
the downsides. Make intelligent choices, and if possible, hold
firm with your pricing. When you do the numbers, discounting
often doesn't add up.
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